The Girl Effect

Nike

>Project Details

Nike believes in the power of unleashing human potential – on the field, on the court, and in life. The Girl Effect is a movement created by the Nike Foundation to leverage the unique potential of adolescent girls to end poverty for themselves and the world. You can find out more at girleffect.org

We were brought in to design and produce a pack of materials for the 2013 Social Media Week Conference in Lagos Nigeria, where the Girl Effect message is being introduced to a wide audience.

Asked to come up with something useful and that people would want to keep, we proposed a premium case bound notebook, a separate booklet and fact sheet and a set of badges, all incorporated neatly into a single package.

Design Director: Adrian Talbot
Senior Designer: Ian Eves

>Close