INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Anna Bergfors
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Young Directors
  • Contact
Search
<=>

The Perfume Shop

WFCA

>Project Details

This was The Perfume Shop’s first TV campaign. The message was about giving something back to its customers – a gift of 60% off a huge range of products.

The use of scale was an important element in the communication of this message. The opening scene conveys this with the camera pulling out of a giant 60% that’s made up of hundreds of gift boxes, wrapped in The Perfume Shop wrapping paper.

Motion control, cgi and in camera effects were combined to create a seamless narrative and tactile environment.

Director: Camella Kirk
Tweet

Related

  • Vertu
  • Guardian brand films

>Close

http://player.vimeo.com/video/32522425
001_perfumeshop
002_perfumeshop
003_perfumeshop
004_perfumeshop
http://player.vimeo.com/video/32522719
http://player.vimeo.com/video/32522836
Privacy & Cookies Policy