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The Perfume Shop

WFCA

>Project Details

This was The Perfume Shop’s first TV campaign. The message was about giving something back to its customers – a gift of 60% off a huge range of products.

The use of scale was an important element in the communication of this message. The opening scene conveys this with the camera pulling out of a giant 60% that’s made up of hundreds of gift boxes, wrapped in The Perfume Shop wrapping paper.

Motion control, cgi and in camera effects were combined to create a seamless narrative and tactile environment.

Director: Camella Kirk
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>Close

http://player.vimeo.com/video/32522425
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http://player.vimeo.com/video/32522719
http://player.vimeo.com/video/32522836
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