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Jordan Ultra.Fly 2

Jordan

>Project Details

Working closely with the Nike team, Intro created highly polished mirror-like imagery to launch the new Jordan Ultra.Fly 2 featuring basketball star Jimmy Butler.

The playing card reflections cleverly echo Jimmy’s unique offensive/defensive playing style and are also used to reveal the upper and sole of the shoe in a single hero product shot.

Nike Creative Director: Nick Parkinson
Nike Art Director: Cory Roberts
Director: Julian Gibbs
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