SU2C

4Creative

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4Creative tag-teamed with Intro to create the on-air promos for Channel 4’s annual charity fundraiser Stand Up To Cancer.

Inspired by vintage Boxing and Wrestling posters, we transformed comedians and presenters Joe Lycett, Davina McCall, Rhod Gilbert, Adam Hills, Paddy McGuinness and Munya Chawawa into a fearsome line up of fighters who take on the evil ‘Big C’ in a ‘Humour vs Tumour’ scrap.

Animated using stills photography and promotional headshots, we blended 2D and 3D animation in a fun lo-fi wonky style in line with C4’s print and social campaigns.

4C Creatives: Stuart Gittings & Reuben Dangoor
Director: Julian Gibbs
Lead Animator: Jason Arber
Designer / Animator: Ciaran O’Rourke
Post-Production & Image Creation: Intro
Audio Design: Toby Griffin

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