CoreWeave A.i.R

Aston Martin F1

>Project Details

For centuries, humanity has grappled with an elemental rival – an invisible, untouchable force that has filled our sails, lifted our wings, and just as swiftly brought us to our knees – air – and in Formula One, it is everything.

To master this force, Aston Martin Aramco Formula One Team has joined forces with CoreWeave, uniting precision engineering with AI cloud intelligence. Together, they have created a next-generation wind tunnel – an aerodynamic environment where airflow becomes data, data becomes insight, and insight becomes speed.

Elevated by an emotive script and immersive sound design this film is an elegant, expressive, typographic and fluid particle animation where letterforms react and respond like the airflow itself, vividly transforming engineering into poetry, and accelerating us into a journey that will begin ‘pioneering the possible’.

Films rolled out across social, launch events and a Times Square activation.

AM Creative Director: Stuart Peddie
Director: Julian Gibbs
Senior Designer: Ian Eves

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