Hitachi

Shelton Fleming

>Project Details

The Shelton Fleming creative team came us to create a film for a huge 9m by 5m screen that was the centrepiece of their stand for Hitachi Trains at InnoTrans in Berlin, the leading international trade fair for transport technology.

The brief was to present Hitachi Rail as the global provider of unparalleled digital rail infrastructure for the modern, digital savvy traveller.

Our in-house team created a film that combined footage and animation that worked within the window shaped screen. A sense of motion was achieved using the parallax of objects in the foreground and in the distance, recognisable global icons and cityscapes added to the allusion of a train journey.

Intro Creative Director: Julian Gibbs
Director: Camella Kirk
Post-production: Intro

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