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4 SILOS

Nike

>Project Details

Are you bold enough?

This film is a call to arms, a rally cry. It forms part of Nike’s campaign to launch their famous 4-Silos in vivid new colours.

Mercurial, Hypervenom, CTR360 and Tiempo – these boots are not for the faint hearted, they’re for the bold, rebels, players who command attention.

The film adopts a poster/wheat paste style. The subtle use of tearing, pasting up and layering adds to the underground look and feel.

Director: Camella Kirk
Nike Brand Design Director: Remco Vloon
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Related

  • Hypervenom NIKEiD
  • Airmax campaign

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https://vimeo.com/74188286
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