EA Sport FIFA 21

Founder

>Project Details

Designed to be an explosive fashion drop that sets the tone for the 2021 season, these spots are crammed full of vibrant colourways and mind-bending VFX.

Real-world personalities from the FIFA 21 Global Series and superstar footballing talent are fused together with both real and virtual garments in a rollercoaster ride through the in-game action and esports team identities.

Using a variety of 3D, 2.5D and rotoscoping techniques, the bold graphics style and pace bring to life the identities and attitudes of these FGS esports teams. The resulting look and feel fits neatly into the fashion and social media content framework that is regularly lauded and consumed by young audiences, generating hype and driving excitement for the launch of these new in-game kits.

Director: Julian Gibbs
Art Director: Neil Whitehead
CG & post-production: Inhouse team

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