Genius 3

Nylon Magazine

>Project Details

NYLON magazine commissioned us to design and art direct the highly anticipated ‘Genius 3’, the third in a series of limited edition books documenting the global denim obsession.

Photographer Kai Regan’s pictures explore the influence of denim on the lives, style and personalities of people from all walks of life. He travelled around the US and UK photographing actors, musicians, hair stylists and shop assistants wearing denim.

Inspired by the documentary style of Regan’s images, Anna Bergfors instilled the design of the book with a sense of spontaneity and insanity, both through the varied treatment of the images and the hand-painted section openers. Throughout, the book, we employed a series of graphic surprises: some images are randomly splattered with pink fluro paint; others play tricks with the viewer by using a combination of low and high resolution sections. The section titles use slogans, song lyrics and the war cry of Kamikaze pilots, each repeated three times – emphasising their meaning and the number ‘3’ through repetition.

Art Director: Anna Bergfors

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