Giacometti

National Portrait Gallery

>Project Details

“One must create a vision and not merely something that one knows to exist.”
– Alberto Giacometti

Giacometti: Pure Presence is a major new exhibition from the National Portrait Gallery. Opening to rave 5 star reviews, it is the first exhibition to focus on Giacometti’s portraits & spans his entire career, demonstrating why he is regarded as one of the most important and distinctive artists of the 20th century.

Intro designed the exhibition identity and applied this across all marketing campaign materials including posters, banners, invitations and press ads.

We also developed an online teaser to communicate the mood, themes & significance of the exhibition, whilst refraining from showing any of the artist’s work.

Director: Reuben Armstrong
Creative Director: Julian House
Design Director: Adrian Talbot

>Close