INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Ian Eves
      • Neil Whitehead
  • Contact
Search
<=>

Innovations Summit

Nike

>Project Details

This exclusive event was full of surprises, beginning with the clandestine transportation of the members of the press to the Battersea Power Station location. As the media walked the black tunnel into the venue a long video wall showcasing the history of Nike Football fizzed out of the darkness.

Once inside, the press settled into their seats in front of a mysterious arthouse movie featuring a seamless loop of a cheetah. This film then developed into a Mercurial title sequence, building up to a sensational PA from none other than Ronaldo himself talking about the revolutionary new boot.

Other films were created to showcase NTK, Nike Football+ and the Red laces charity work.

Directors: Julian Gibbs
Post-production: Intro

Nike Creative Director: Gary Horton
Tweet

Related

  • Replica '08
  • Match of the Day 2011
  • MTV Awards Liverpool

>Close

001_nike_innovations
http://player.vimeo.com/video/32561464
003_nike_innovations
004_nike_innovations
005_nike_innovations
006_nike_innovations
007_nike_innovations
Privacy & Cookies Policy