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Jaguar Formula E

FP Creative

>Project Details

Driven by their unique racing spirit, Jaguar returns to racing with the new Panasonic Jaguar Racing team.

This launch film unveils the first all-electric racing car from Jaguar – the I-Type. Through motorsport Jaguar are pursuing the next innovative electric technologies that will pave the way for a cleaner more sustainable future.

With a 3D VFX sequence we suspended the car thousands of feet above a Tron-inspried futuristic vision of London, seamlessly integrating it into FP Creative’s footage-based edit.

FP Senior Art Director: Nick Lloyd
Director: Julian Gibbs
Post-production: Intro
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  • Jaguar I-PACE
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