Jaguar i-PACE SV Cup

Foxtrot Papa

>Project Details

Working with Foxtrot Papa, we produced a vibrant film to launch the new Jaguar Racing I-PACE SV Cup at the 2017 Frankfurt Motor Show.

We used a mix of emotive imagery along with supplied CG shots of the car, to under underscore the passion and energy of the I-PACE SV Cup.

We designed stylised graphics to suggest dynamic racing and speed. The graphics, messaging and use of bold colour helped to give a multi-layered look and feel. We used a thrilling music score & sound design to help convey the energy of the race.

Foxtrot Papa Creative Director: Andy Thomas
Intro Director: Julian Gibbs
Post-production: Intro

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