INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Ian Eves
      • Neil Whitehead
  • Contact
Search
<=>

Joyride

Nike

>Project Details

‘Thousands of tiny beads working hard so you
don’t have to’.

This project brought with it sunshine, smiles and bouncy beads – what’s not to love about Nike’s new running innovation ‘Joyride’!

We worked across the board to deliver campaign artwork, graphic animations and a ‘Behind The Design’ film which charts the journey of Joyride from concept to completion.

Relax and Enjoy The Ride!

Nike Art Director: Vincent Lowe
Nike Senior Designer: Adriano Furtado
Directors: Camella Kirk & Julian Gibbs
Photographer: Elaine Constantine
Tweet

Related

  • Jordan Why Not Zer0.2
  • WWC 2019
  • Dubai Nike Town

>Close

nikejoyride_1
https://vimeo.com/353761479
https://vimeo.com/353762133
https://vimeo.com/362562294
1_nikejoyride_3
nikejoyride_4
Privacy & Cookies Policy