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Low Carbon Futures

British Council

>Project Details

Having designed the identity for British Council’s successful Zero Carbon City initiative, which raised awareness and promoted debate about climate change, we then created this Low Carbon Futures identity for a follow-up campaign.

Low Carbon Futures aimed to engage with a younger audience, and appointed young ambassadors around the world to represent the interests of future generations at climate change conferences and events.

We created a raft of campaign assets, and in order to promote the idea of a global initiative we shot in carefully selected London locations with traits of more distant places.

Design Director: Adrian Talbot
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Related

  • Ladybird Survey
  • ZeroCarbonCity
  • Glasgow conference

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