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Free RN Distance

Nike

>Project Details

For this iteration of the Nike Free running shoes, the campaign was all about evolution – the conclusion of continuous subtle design innovations culminating in a shoe that is specifically designed for long-distance running.

We put the product ‘under the microscope’ using a hexagonal glass slide to highlight the design details.

The campaign rolled out across OOH, online and retail, with versions in six European languages.

Nike Brand Design: Ben Oosterkerk
Nike Brand Design: Stephen Owen
Director: Reuben Armstrong
Post-production: Intro
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https://vimeo.com/148495931
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