Red Bull Culture Clash

Creation Group

>Project Details

To mark the return of Red Bull Culture Clash to the UK, Creation Group asked Intro to help develop bold, high-impact key visuals and a comprehensive brand toolkit for supporting internal teams.

The Culture Clash event pits four crews in fierce, head-to-head performances, so our creative approach focused on capturing the intensity of the battles and the raw power of the sound.

Building on previous years designs, we worked to strict parameters whilst reinvigorating the brand. We employed a quadrant-based design to clearly display the battling artists combined with layered textural elements which were inspired by Jamaican sound system culture.

Creation Director: Tom Elkington
Intro Director: Neil Whitehead

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