Silver Bullet

Rolls-Royce

>Project Details

The Dawn Silver Bullet Collection embodies the spirit of the roaring twenties, a period in time when it became popular to embark on a road trip – a Grand Tour. The Dawn Silver Bullet is the perfect car to do that in.

The look and feel of this campaign is inspired by the beautiful travel posters of that period. It takes the Art Deco styles of illustration and typography, and adds a contemporary spin.

The campaign films and imagery are a combination of live-action and illustration / animation. The car and cast begin each chapter as fully animated stylised renders and transition into live action shots and locations.

It’s a classic journey from Goodwood, the home of Rolls-Royce down to the Cote D’Azur in the south of France, passing through Paris and Reims the Champagne region before heading south to the Mediterranean sun.

A luxurious virtual trip using an elegant combination of motion control, CG and illustration highlighting this beautiful car and its fascinating heritage.

Director: Julian Gibbs
CG and all post-production: Intro
DoP: Tony May
Stills photographer: Simon Stock

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