Winner Stays Local

Nike

>Project Details

The key creative idea for this campaign focused on remixing modern street football with the evolution of video games.

To launch the Magista X Proximo, a boot specifically designed for creative playmakers in the small-side game, Nike ran a series of local tournaments as qualifiers for the European final (see related).

We brought the campaign to life through a toolkit of assets to gamify the local neighbourhood pitches. This included stickers, wild-posting, van liveries, stencils and custom pitch design.

Nike Creative Director: Wai Lau
Nike Art Director: Paul Hutcheson
Design Direction: Reuben Armstrong

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