Windrunner – Sacai – INTRO UK - Design / Direction / Production – Independent creative thinking since 1988

Windrunner – Sacai

Nikelab

>Project Details

A collaboration between Nike’s Innovation Lab and Japanese fashion brand Sacai, saw the release of set of limited edition Windrunner jackets.

To capture the fur in motion, we shot the jackets at high speed, strutting their stuff on the catwalk and then used the iconic chevron graphic as a split-screen device.

The film is one of a series for the ‘Year of the Windrunner’ campaign, 30 years on from the first release of the Nike classic.

Nike Creative Director: Andy Walker
Director: Reuben Armstrong
DoP: Craig Herd
Post-production: Intro

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