Colorado Launch

Canon Europe

>Project Details

Our brief was to tear- up the rulebook with Canon’s launch into the rapidly expanding large format roll-to-roll market.

Three months before product launch we began the ‘One technology, no compromise’ teaser campaign to introduce Canon’s ground-breaking UVgel technology.

The printer itself was launched at FESPA Hamburg 2017. The centre-piece of the campaign was a dramatic film showing how the Colorado 1640 can ‘set print free’.

Event visuals, press ads and hero images were also created, along with an application book featuring printed samples on various media.

Director: Camella Kirk

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