EOS M50 Product launch

Canon Europe

>Project Details

Working closely with the Canon Consumer Imaging team, Intro created an inspiring Pan-European launch campaign for their much-anticipated mirrorless camera based on ‘Urban Exploration’

Authentic story-telling is intrinsic to the brand’s values, so the campaign is built around a real Canon user.

With very tight deadlines, our challenge was to find an influencer to take centrestage – someone with an engaging take on urban photography. After researching the hottest new talent, Mabdulle an exciting up-and-coming photographer from the streets of London, was chosen.

The campaign was built around the narrative of Mabdulle shooting in his favourite locations, encouraging the audience to explore their surroundings and capture their own stories.

We created hero photography, web page content, digital films and a social campaign for this high-profile integrated launch campaign.

Hero photography: Tom Martin
Sample photographer: Mabdulle
Director: Neil Whitehead

>Close