EOS 2000D launch

Canon Europe

>Project Details

Following on from the EOS M50 launch campaign based on authentic story-telling, we helped Canon launch two new entry-level DSLR cameras.

We found two inspiring artists with very different stories to engage with the target audience. Josh Gibbs, singer and guitarist in the up-and-coming band Pin Ups, was chosen for the EOS 4000D.

The film follows Josh as he documents the band in the studio during the recording of their first album. He uses photography to engage with their followers on social media and for general publicity, so his images need to be more professional looking than smartphone shots.

Josh’s story gave us a strong campaign featuring hero photography, web page content, digital films, social posts and a lifestyle film.

Hero photography: Tom Martin
Documentary Director: Andrew Telling
Art Director: Neil Whitehead

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