Peg37 Behind the Design

Nike

>Project Details

Nike’s Pegasus range has been around for 36 years. It has been designed and updated
since it’s original model to be worn for every type of run.

The sole technology is lightweight, soft and durable with great cushioning. While
the revolutionary Zoom Airbag has been perfectly calibrated to absorb shock and
reduce injuries.

This film showcases the history and legacy of the iconic Pegasus range through motion graphics and tech call-outs. We also worked with Nike to create bespoke sound design for the piece as well as typographic animations which list the technical benefits of the ‘Peg’.

Nike Art Directors: Vinny Lowe and Allison Kerst
Intro Director: Julian Gibbs
Intro Senior Animator: Ciaran O’Rourke

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