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GBBO

4Creative

>Project Details

Sali and Zoe, the creative team at 4Creative, devised a charming campaign for the launch of Great British Bake Off.

Working with found footage and imagery, the concept brings cakes into the real world – making life sweeter.

A mille-feuille tower under construction. Tractors lifting Lamington-style hay bales. A London bus with donut wheels.

Some serious skills required by the in-house design and post-production FX teams to bring the on-air promos, dynamic motion billboards and OOH posters to life.

4C creatives: Sali Horsey and Zoe Nash
Director: Julian Gibbs
Art Director: Neil Whitehead
Post-production & image creation: Intro
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