My Bespoke Room

Kuba & Friends

>Project Details

MyBespokeRoom.com bridges the gap between high-end ‘interior design’ with a big price tag and DIY design that often falls short of expectations.

My Bespoke Room is driven by a desire to make people’s home styling aspirations come true. Customers are often blown away by the design (the first WOW!), then taking the concept to reality, which means they end up with a properly designed room (the second WOW!).

Creative agency Kuba & Friends asked Intro to create a TVC with elements of subtle magic woven in to show how My Bespoke Room deliver that ‘Wow’ moment, focusing on the emotional side of the room transformation.

We find Jean already in the ‘Wow’ moment, dumbfounded, speechless, motionless, The events that led up to her trance-like state are slowly revealed as we listen to a captivating narrator recounting how she came to be this way – in a state of ‘Wow-ness’ brought on by her stunning room makeover.

Subtle VFX elements and in-camera tricks repeat as if in a loop, like cinemagraphs. The record player turning, the book and dress gently blowing in the breeze – amplifying the film’s dream-like stasis in the unfolding tableau.

My Bespoke Room worked with our art director to build a set for this one-day shoot in London.

Post was carried out by Intro and polished with assistance in grade and audio by Unit Post.

Director: Julian Gibbs
Creatives: Tristan Poulter & Dave Jennings
DOP: Carl Burke
Art Director: Sam Waters
Post Production: Intro
Grade: Dan Coles – Unit
Music: Alex Wells

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