Radical Luxury

Selfridges

>Project Details

Selfridges are exploring what luxury means today and what it might mean tomorrow.

Over the next year, Selfridges are investigating how we can make luxury exciting and meaningful again, with a bold and ambitious creative campaign, alongside experiential in-store events and pop-up concept shops.

We collaborated with Selfridges and LaLaLand to create a 60” film that demonstrates the concept of Radical Luxury, exploding traditional concepts, and exploring modern definitions.

Involving a complex 2-day shoot, and a multifaceted post-production process, we crafted each scene to evoke the feeling of radical luxury.

The film will be shown in cinemas, supported by a digital display, social media content and a takeover at Oxford Circus tube station.

Experience the transformation

Director: Norbert Schoerner
Production company: LaLaLand
Intro Director: Julian Gibbs
Post-production: Intro

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