INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Ian Eves
      • Neil Whitehead
  • Contact
Search
<=>

Honda CBR600F launch

Wieden + Kennedy

>Project Details

The film follows a trail of road markings through all the environments which the bike is happy to inhabit – racetrack, urban road, motorway, country road… The bike is still in prototype stage so doesn’t move. It was filmed in a Rome studio by long-term Intro collaborator photographer Rick Guest. 3D environments were then created in post at Intro to give the illusion of movement with various lighting and camera techniques thrown in. The hybrid style of the piece was created by mixing live action and animation with all scenes based on actual locations.

Director: Anna Bergfors
DoP: Rick Guest
Tweet

Related

  • Depeche Mode ‘86 98’
  • O2 'Simplicity'
  • Foot Locker Light Chase

>Close

honda_project_01
honda_project_02
http://vimeo.com/30788735
honda_project_04
honda_project_05
Privacy & Cookies Policy