Airmax campaign

Nike

>Project Details

Back in ’87, the Air Max 1 gave the world its first look at visible Nike Air – the radical cushioning system with technology and design that inspired a dynasty.

Airmax 2013 is Air Reinvented.

Combined with a unique mesh and textile upper, the revolutionary visible Air-Sole unit has been evolved to deliver the ultimate in lightweight cushioning, impact protection and flexibility.

Working closely with the Nike creative team, we created the retail campaign for the launch of an exclusive colourway of the Nike Airmax 2013 for JD.

The campaign rolled out across multiple platforms – instore, digital billboards, bus wrap, 6 sheet, and animated digital advertising.

All CG animation and post-production was handled by the inhouse Intro team.

Director: Julian Gibbs
Post-production: Intro

Nike Art Directors : Marco Palermo, Ryan Belmont

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