INTRO UK – Design / Direction / Production
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Football X

Nike

>Project Details

Mercurial and Magista remixed.

In these retail films, our language is metaphor: deranged bright pink cheetahs, blue attack helicopters and a bullet with their name on it smash in and blast around a beautifully animated boot.

All built and kicked around in-house at Intro.  The boots are 3D but the animals are real.

It’s fast and deadly, for the original street sport and not for old people.

Nike Creative Director: Gary Horton
Intro Director: Julian Gibbs
Animation: Intro
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Related

  • Magista Launch Film
  • Mercurial Superfly CR7
  • ACG

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https://vimeo.com/124395266
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https://vimeo.com/124395267
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