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Air Max Day

Nike

>Project Details

Nike Air Max Day takes place annually on March 26 as a global celebration of their iconic sneaker.

We worked with the Nike teams making retail and DOOH deliverables for Dubai and Belgrade. Repurposing campaign AV, photography, and 3D assets to create large in-store multi-screen and pedestal displays.

A spectacular part of the campaign was the takeover of the world’s tallest building, the Burj Khalifa. Our in-house team created a dramatic animation pulsating to a curated music track by local musicians DJ Sonya and DJ Warchieff.

At over 800 meters high, this is the biggest LED screen and DOOH display in the world. The result of the graphic equalizer video set to the rousing song captured the attention of the collective audience on Dubai’s streets as well as fans globally with epic drone footage.

Director: Neil Whitehead
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https://vimeo.com/827917347
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