Moncler 70 Chengdu

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For a second time, Moncler took over the dramatic twin skyscrapers of the Tianfu International Financial Centre in Chengdu.

Using assets from the Moncler 70th anniversary films, Intro crafted a unique sequence that wraps around both of these huge towers.

The film sits perfectly into the ‘twin’ tower format, the mirroring device used in the film is enhanced by the massive cylindrical LEDs that clad the towers. The slowly rotating symmetrical imagery features an animated chronological journey through Moncler’s iconic photographic history, from 1952 to 2022.

Technically this is the largest 3-dimensional screen that Intro has ever created content for and the inability to test it added another level of very special excitement.

Creative Director: Gary Horton
Intro Director: Julian Gibbs

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