ASDA 20% FOOH

THG Studios

>Project Details

This set of three UGC style social films create a high-impact moment by positioning the super-sized 20% floating prominently in the store, bouncing dramatically in front of the entrance, blocking the aisles and expanding in the fruit and veg section.

The films are crafted to look and feel as if filmed spontaneously by customers at the ASDA store.

With a witty and squeaky soundtrack, these beautiful photorealistic 3D animations are bedded into footage shot inside and outside ASDA reinforcing the playful nature of the campaign, drawing attention to and driving engagement with the Asda Mobile brand.

THG Creative Director: Ross Trigg
Director: Julian Gibbs

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