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Chivas Regal ‘The Icon’

Havas

>Project Details

Anna Bergfors directed a series of films to launch Chivas Regal ‘The Icon’.

A variety of lighting techniques were used to create an engaging visual experience. We captured images in-camera with minimal and invisible treatment in post-production to give the film a beautiful, premium, high production value look and feel.

Inspiration for the lighting and the transitions between the frames was taken from the glass blowing technique, with which the bottle has been produced. The way light bends and alters as the glass is formed gives a fluid look. This fluidity is used for both captions and transitions.

Beauty defined by light.

Director: Anna Bergfors
DoP: Tony May
Post-production: Intro
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https://vimeo.com/131105344
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