Identity

Royal Museums Greenwich

>Project Details

Royal Museums Greenwich comprises of the National Maritime Museum, Cutty Sark, the Royal Observatory and the Queen’s House which are all are located within the UNESCO World Heritage Site of Greenwich, London.

Each of the attractions are destinations in their own right but Royal Museums Greenwich was having difficulty in presenting them as a closely-related family, communicating the close proximity of the sites and encouraging visitors to make a day of it.

Intro redesigned the visual identity, keeping in mind the need for a universally appropriate approach, which represented all of the sites and their close location as well as being robust enough to scale up and down – in particular down for online use.

The G symbol represents the globally significant location of Greenwich, on the Prime Meridian, in the centre of the globe as it is traditionally depicted.

The identity features a set of four textural motifs, one for each of the sites in the family. These are uniquely individual, depicting themes and details strongly associated with each site, yet they are capable of working harmoniously as a set to reinforce the notion of a Royal Museums Greenwich family.

“Our new brand strategy and visual identity will help build recognition, profile and loyalty, attracting more visitors and a more diverse audience. We are a world-class global attraction – and this rebrand embodies our ambitions.”

Eleanor Harris, Director of Visitor Experience and Enterprise, Royal Museums Greenwich

Creative Director: Adrian Talbot

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