Foot Locker Light Chase

Converse

>Project Details

Our second multi-platform campaign for Foot Locker Europe launched the latest exclusive Converse Padded Collar product – the final chapter in the DON’T JUST STAND THERE Be inspired series.

Intro created a unique campaign that used the power of projection to bring street art to life. Projection graffiti retains the guerrilla aspect of traditional street art, but by using light and animation it becomes a dynamic and engaging art form.

We worked with street artist and illustrator Malarky, known for his spirited and vibrant characters that appear all over the streets of London and Barcelona. He created four original characters for the campaign, inspired by the finishing, stitching, colours and details of the sneakers.

With a series of films, retail executions, out of home advertising and internal events, the campaign gave a unique take on winter, highlighting the energy and originality that a pair of Padded Collars gives to the wearer. It celebrated a new medium for dynamic art and introduced a fresh and inspiring new artist. The medium connected with our audience by encouraging them to bring their own creations to life and explore their environment in all seasons.

Creative Director: Anna Bergfors
Artist - Malarky

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