Moncler 70 Brand Film

WeSayHi

>Project Details

“We know that difficult is not the enemy. Boring is…”

Moncler’s 70th anniversary ‘Extraordinary Forever’ celebrations were supported by a brand film shown across TV and digital.

Working with WeSayHi creative director Gary Horton, Intro crafted a fascinating narrative journey taking us from their seminal K2 mountain moment all the way to the present day, 70 years later.

The script touches on not just what they have achieved, but most importantly ‘how’ they have achieved it – emotionally, physically and creatively.

The film is a wonderful chronological story showing the astonishing imagery they have created over the years which has defined what a truly amazing brand Moncler is.

The beautiful voice-over was provided by the enigmatic Alicia Keys.

Creative Director: Gary Horton
Intro Director: Julian Gibbs
Post-production: Intro

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