My Time is Now

Nike

>Project Details

This collection of films feature a total of 7 of
football’s biggest names and 4 multi-athlete
groups from across Europe, including a
mammoth 33-player group.

Working alongside Nike’s Brand Design team,
Intro animated still images from Nike’s Summer
2012 My Time Is Now brand campaign to
create films conveying each athlete’s “hunger
through a lens of impatience”.

The inhouse Intro post-production team combined 3D & 2D animation to create explosive and fluid loops packed
with strength, energy and progression – the essence of Nike’s Breaking Through creative.

Director: Julian Gibbs
Post-production: Intro

Nike Creative Director: Eric Duvauchelle
Nike Art Director: Kevin Coatman

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