Mylee

One Day Agency

>Project Details

Working with One Day Agency, our inhouse post team produced films as part of their campaign for cosmetic brand Mylee.

To make a statement in London, we planted oversized beauty products amongst iconic locations causing a nuisance within the daily hustle and bustle of the busy city.

Giant Mylee bottles ooze the colourful nail gel. The wayward brush causes chaos in Carnaby Street, and interacts with London’s traffic outside St Paul’s, bringing a new take on painting the town red (well actually Green Velvet).

The UGC style camera work and detailed ambient sound design make you question if this is real, or is it a clever trick?

Agency: One Day Agency
Intro Creative Director: Julian Gibbs
Sound Design: Toby Griffin

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