Men’s Pro

Nike

>Project Details

We had over 17 games to shoot around Europe over a 2 month period, and with a heavy retouching process to oversee, we knew we would be busy.

Intro liaised with the photographers on the in-game photography, ensuring delivery was on time and on budget. The new Pro followed the American creative direction revealing the weather repelling qualities of the garment via a forcefield of droplets. The spray follows the movement of the player as well as bouncing back off the arm – interesting physics to get right.

All the kits and Pro’s were re-dressed and players made wet. The defenders were photographed in pursuit and rain was then added to all of the shots. Intro reviewed each stage of retouching, this often involved hours of picture sourcing for composites, head swaps, defender photographic shoots and an indepth knowledge of team kit detailing.

Our team of designers then used the approved imagery to develop retail executions and a comprehensive retail directive.

Director: Julian Gibbs

Nike Creative Director: Gary Horton
Nike Art Director: Colin Cornwell

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