Norton V4SS

Daughter

>Project Details

The moment you put your helmet on, it all goes quiet. You know what’s ahead of you.
And everything else is forgotten.

For the release of Norton’s exclusive V4 SS motorcycle, a state of the art bike, hand built and developed at the Isle Of Man TT and re-defined for the road, this film brings to life the expressive design at the heart of the Norton brand in a modern, dramatic, connected and artistic way.

We bring the drama and elevated experience of these machines to life by heading inside the mind of our rider.

His vision of the ride plays out as an impressionistic, fantasy like light and shape reflection across his visor. We feel and hear the speed, the gear changes and revs are mixed into a powerful sound design bed. Rushes of colour, stroboscopic illuminations and clever camera effects create a beautiful cinematic expression of the ride.

Director: Julian Gibbs
Shoot: Karma
Post-production: Intro inhouse team
Sound: Toby Griffin GPS

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