Rebrand – INTRO UK - Design / Direction / Production – Independent creative thinking since 1988

INTRO UK – Design / Direction / Production

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Rebrand

Sony Music

>Project Details

Intro has created a dynamic new visual identity for Sony Music.

The foundation of the new logo is the speaker dot grid. The multiple dots within the grid represent the many elements of the Sony family.

The Sony Music logo is responsive, generative, and alive – it has been designed to move.

The dots within the matrix can activate in a multitude of ways to create a dynamic, sound based iconography that lies at the heart of the Sony Music identity

Sony Creative Director: Josh Cheuse
Creative Director: Julian House
Senior Designer: Ian Eves

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