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Running apparel

Nike

>Project Details

A suite of animations to capture the technology, innovation and design behind the new SU19 running apparel.

Each film is a beautifully crafted slow motion one shot moment beginning on a wide shot displaying the apparel in action on the runner. The camera then drills into an extreme macro shot of the fabric’s weave focussing in on the technological benefit then pulling rapidly out again to restart the seamless loop.

A blend of cleanly shot live action and CGI generated fabric surface and animated captions

Nike Digital Art Direction: David Small
Director: Julian Gibbs
Post-production: Intro
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nikerunningapparelvignettes_std_1
https://vimeo.com/339085496
https://vimeo.com/339065249
nikerunningapparelvignettes_std_4
https://vimeo.com/339067152
https://vimeo.com/339066727
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