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Secret Theatre identity

Lyric Hammersmith

>Project Details

Secret Theatre is a season of six shows, by a troupe of ten actors taking place over the course of a year at the Lyric theatre in Hammersmith, London. The shows are titled Show 1 through to Show 6 with no more information being offered; some will  be new works while others will be interpretations of known works.

Intro won the pitch to design the identity and assets to promote the season. In line with the secret nature of the shows, we based our campaign on a series of portraits of the cast and crew that partially, or completely conceals their identity.

Where words are required, Adrian Talbot, made use of one of his typeface designs from his growing collection at Talbot Type, his own foundry.

www.lyric.co.uk

 

Design Director / Font Design: Adrian Talbot
Photography: Joe Dilworth
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  • Secret Theatre launch
  • Identity

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