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Summer Sweeps

REI

>Project Details

Over the summer period, retail outdoor activity corporation, REI, ran a series of competitions to create awareness of the amazing outdoor adventures that they offer.

Prizes included outdoor education classes with REI events, trips to women only outdoor retreats with REI Outessa, and an REI Adventure trip to Zion and Bryce.

We created films to announce the competitions and winners of each of the prizes. Each film followed a humorous tone, using meme clips and kinetic typography.

Creative Director: Camella Kirk
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>Close

https://vimeo.com/288730990
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https://vimeo.com/288730983
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