The Great Re_Set

>Project Details

Following the coronavirus outbreak and the subsequent lockdown, emissions fell significantly as a consequence of people staying home.

The Great Re_Set launched a competition, calling for creative ideas for a campaign to congratulate the public on their ‘accidental’ contribution to cutting emissions and encouraging everyone to keep it up.

The rainbow became a symbol of gratitude and hope during lockdown, so we pursued the idea of a rainbow turning green.

This is coupled with different messages, detailing how behavioural changes during lockdown have had a positive impact on emissions.

The campaign had to include print and digital assets and additionally, we created animated messages for use online and to share on social media.

Creative Director: Adrian Talbot

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