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UVgel technology

Canon

>Project Details

When Canon wanted to tear up the rulebook in the wide-format Graphic Arts print sector, they asked us to create an engaging teaser campaign for the first ever printer to feature Canon’s revolutionary UVgel technology.

Having to focus solely on the new technology we used ambient gel-like colourscapes, bold messaging and inspired animated tech films in the campaign which helped to create massive interest prior to the launch of the new printer, the Colorado 1640.

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>Close

https://vimeo.com/218492677
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