Winner Stays Final

Nike

>Project Details

We remixed modern street football with the evolution of video games to create the ultimate stage for the most skillful playmakers.

Transforming an old gas storage facility in West Amsterdam, we created 360º animated visuals, drew an explosive neon pitch and placed the DJ inside a giant arcade machine.

To match the fast, fearless, phrenetic football we designed an array of content that could keep pace with the game and hype the crowd.
We created a wide range of assets including team crests, scoreboard, shout-outs and in-game moments.

Nike Creative Director: Wai Lau
Nike Art Director: Paul Hutcheson
Director: Reuben Armstrong
Post-production: Intro

Event Technical Team: Satis&fy
Photography & footage courtesy of:
Intro, Very Rare Ams, Willem De Kam for
Soccerbible, ProDirectSoccer, Anton Richlik,
James Cullen, Ballinnnmag & Winfred Nak.

>Close