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Tiger Balm

Truant

>Project Details

TV, digital and stills for Tiger Balm ‘Works where it hurts’ campaign.

Inspired by centuries-old Chinese wisdom, Tiger Balm is known for its healing properties. Live action footage, shot on greenscreen, was imbued with post-production FX that help to portray the feelings of relief that the balm creates.

The product was created in 3D, allowing the audience to journey inside and be immersed in the herbal ingredients that make up the balm.

Lifestyle stills and key visuals of the ‘vortex’ and packshots create a cohesive campaign.

Director: Julian Gibbs
Art Director: Neil Whitehead
Post-Production: Intro
CG Lead: Alex Pastor
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https://vimeo.com/593399941
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