INTRO UK – Design / Direction / Production
  • About
    • Intro
    • People
  • Work
    • Sector
      • Arts & Film
      • Broadcast / Media
      • Education
      • Fashion / Retail
      • Finance
      • Government
      • Green
      • Music
      • Restaurant / Food & drink
      • Sport
      • Technology / Telecoms
      • Transport / Automobile
    • Services
      • Advertising
      • Animation / CGI
      • Branding / Identity
      • Corporate Communications
      • Digital
      • Environmental Graphics
      • Event
      • Photography / Art Direction
      • TV / Film Direction
    • Creative
      • Adrian Talbot
      • Julian Gibbs
      • Julian House
      • Ian Eves
      • Neil Whitehead
  • Contact
Search
<=>

Trinity RF Lenses

Canon Europe

>Project Details

Working closely with the Canon Content Creation team, Intro created a multichannel campaign to launch the ‘trinity of lenses’ for their mirrorless cameras aimed at professional photographers.

The brief was to engage professional photographers and reveal why the Trinity is all a pro needs in his kit bag.

Matthew Joseph, an award-winning advertising and editorial photographer, was selected to talk us through the
challenges of a typically tricky and often hazardous assignment – following a women’s four rowing team – demonstrating what he is trying to achieve and how these three essential lenses cover all of his needs.

With a tight schedule and a complicated set up comprising of hero photographer, documentary photographer, film crew and rowing team, all afloat on the river, all shooting simultaneously, our well-honed production skills came to the fore creating a beautiful master ‘Trinity’ film, 3 individual lens films, multiple ‘hero’ stills, documentary and product stills for this important pan-European campaign.

Hero photographer: Matthew Joseph
Lifestyle photographer: Julian Love
Director: Julian Gibbs
Shoot Crew: Karma
Post-production: Intro
Sound design: GPS
Tweet

Related

  • Canon Zoemini
  • EOS 2000D launch
  • PIXMA TS9550

>Close

canontrinity_standard_1
https://vimeo.com/379259060
canontrinity_standard_3
canontrinity_standard_4
canontrinity_standard_5
canontrinity_standard_6
canontrinity_standard_7
Privacy & Cookies Policy