Trinity RF Lenses

Canon Europe

>Project Details

Working closely with the Canon Content Creation team, Intro created a multichannel campaign to launch the ‘trinity of lenses’ for their mirrorless cameras aimed at professional photographers.

The brief was to engage professional photographers and reveal why the Trinity is all a pro needs in his kit bag.

Matthew Joseph, an award-winning advertising and editorial photographer, was selected to talk us through the
challenges of a typically tricky and often hazardous assignment – following a women’s four rowing team – demonstrating what he is trying to achieve and how these three essential lenses cover all of his needs.

With a tight schedule and a complicated set up comprising of hero photographer, documentary photographer, film crew and rowing team, all afloat on the river, all shooting simultaneously, our well-honed production skills came to the fore creating a beautiful master ‘Trinity’ film, 3 individual lens films, multiple ‘hero’ stills, documentary and product stills for this important pan-European campaign.

Hero photographer: Matthew Joseph
Lifestyle photographer: Julian Love
Director: Julian Gibbs
Shoot Crew: Karma
Post-production: Intro
Sound design: GPS

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